Engaging content marketing, timely PR and social media strategy paid off big time

Our client is a tech startup, aiming to develop their go to market communications and significantly increase their market share via marketing and after a successful funding round.

After series of consultations, research and marketing strategy session, we set their main goals for the next 12 months:

1. to establish the communications, promotion and marketing in BG & the UK

2. to build following and start regular communication with audiences in social media

3. to build regular presence and news in both niche and mainstream media in Bulgaria

4. to position the brand as top of mind and innovation leader in Bulgaria for target b2b and b2c audiences

5. to develop marketing campaigns for specific occasions, news and business targets

6. to maintain special projects with key media and partners


In the first 6 months of our partnership, we overachieved the main KPIs and business goals by:

Plan, organize and implement 8 successful communication campaigns

Organizing 4 targeted special campaigns with selected media, NGOs and business partners

Securing 100+ media publications, incl. 20+ special news reports in national TV and digital media, estimated appr. to EUR 200 000+ in earned media

x5 increase in both social media reach & engagement, x2 of social media followership

Content production:

We produced 12 highly engaging promotional, explainer, tutorials and marketing videos

We produced a original mini-series of 6 original video podcast shows with a partner organization

We published 30 blog posts in 2 languages

We produced and published 60+ social media posts

Sector: Technology and Innovation Brands
Client: Silent Client