Sector:
Technology and Innovation Brands
Client:
Silent Client
Date:
2021
Category:
Tech & Innovation company campaign done right
Our client is a tech company, one of the global leaders in its field and operates in 3 continents – Europe, North America and Asia. The company had a major business announcement, and we were chosen to manage their PR campaign in Bulgaria. We had only 2 weeks of preparation and execution time and we managed to deliver great results:
We organized a small media meeting/event
It took place in the company’s office in Sofia and was attended by 14 tech & business journalists.
We arranged 11 media interviews for the CEO
4 TV interviews
2 business magazines interviews
5 digital media interviews
We sent the press release to 100+ journalists and media representatives and we had more than 39 media publications:
2 National TV interviews
2 Business TV interview
1 National radio report
1 Bulgarian News Agency report
16 business news media publications
7 technology news media publications
10 general news media publications
2021